Tips, insights, and articles to help boost your website's performance.

About Optimised

Optimised is a fortnightly email full of tips, insights, and articles into the ways website performance and optimisation can help your customers, your business, and the planet.

Optimised isn't just a newsletter. It's a chance for us to start a conversation about website performance.

You're welcome to email me any questions you might have about website optimisation or performance. I'd love to be able to help you out, and if it's worth it we can also share the question with the community.

Who am I?

Optimised is written by me, Fershad Irani. I'm a web performance and sustainability consultant based in Taipei, Taiwan.

I work to make online experiences work better for businesses, their customers, and the planet. My work includes updating existing sites to meet Core Web Vitals, implementing optimisations to deliver better user experience, and build new sites that are fast, lightweight and accessible.

At the heart of everything I do is a commitment to sustainable design and development principles. I'm constantly conscious of finding ways to make sites as efficient as possible, reducing their carbon footprint and environmental impact in the process. Even when financial or technical limitations may be present.

Hire me

I'm currently available for hire on a contract basis. If you need help optimising your website, or want to learn more about how you can reduce its carbon footprint, then you can find more information about the services I offer over on my website.

Support this newsletter

There are a couple of ways you can support this newsletter.

  • Subscribe using the form at the bottom of this page.
  • Support me with a small financial contribution on Ko-fi.


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